GOOD’11 – Thanks for taking part!
Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design, our first conference with the Reach network, such a resounding success. A really diverse crowd made it...
View Article‘Design as Service’– An International Symposium during Dutch Design Week
How are the roles of designers changing in a world where they often no longer provide a service to one organisation, but rather collaborate in open and networked innovation consortia? What does the...
View ArticleMaaike Schuitema
Maaike is a graduate of the Design Academy Eindhoven (2012). She also holds a degree in Graphic Design from the University of Rotterdam. Prior to taking up her job as Design Research Assistant at...
View ArticleDesign as Service – Update
Last month we told you about Design as Service a symposium bringing together two ambitious programmes in The Netherlands aimed at exploring and promoting the changing role of designers in innovation...
View ArticleWorkshop at WeCanBeHeroes
The We Can Be Heroes Academy is a unique combination of education and business. The students/staff all work 4 days a week on client projects, and 1 day a week they are actively taking part in a...
View ArticleGuest lecture at UvA Business School
STBY was invited to give a guest lecture on Design research for Service Innovation at the Business School of the University of Amsterdam. This lecture was part of an international master course on...
View ArticleWorkshop for Rabobank managers
STBY was invited by Growinn to facilitate a half day workshop to introduce a group of managers from Rabobank the way Design Research can inform and inspire Service Innovation. This workshop was part of...
View ArticleRCA launch new MA in Service Design
The RCA have recently announced that starting next year they’ll be offering a new MA in Service Design. Bas obtained his PhD from the RCA back in 2007, so we know first-hand what a great school it is –...
View ArticleBe a Fellow at UnBox 2012
Our Indian Reach partner, Quicksand, had some exciting news this week: the launch of their 2012 UnBox Fellowships. UnBox is a festival celebrating interdisciplinary processes and experiences that...
View ArticleDesign Thinking in Brazil
The guys from Live|Work in Sao Paulo have just written a book about Design Thinking in Brazil. Well done! Unfortunately for us it is all in Portugese. We are learning, slowly. A brief informal chat...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleBe part of our latest project!
STBY are starting a new project looking at how people use smartphones, and we’re looking for a whole range of different people to take part. Whether your young, old, a heavy or a light user, we want...
View ArticleTiSDT Wins an Award!
This is Service Design Thinking, the book STBY contributed to last year, has won an award – and a gold one at that! The book’s been given the Gold Award for Best Layout at the European Design Awards...
View ArticleCollaboration with Network Partners
In the spirit of a true network company, we are open for collaborations with parties offering additional expertises to ours, and working in a similar agile but highly professional approach. One of the...
View ArticleDesign Research talk at Q Festival
What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output? On 16 June at the Q...
View ArticleLooking for an internship at STBY?
STBY have recently hosted interns at both our UK and Amsterdam offices. Though we don’t run a formal internship programme, we’re always interested in hearing from bright, enthusiastic, current students...
View ArticleCreative conversations: returning to Heartlands
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall. This time we were asked to help design a collaborative...
View ArticleFinding global common ground in telecoms
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even all three? That’s what STBY have recently been...
View ArticleSTBY Are Now on Twitter!
STBY are now finally on Twitter! We’ve been on there for a while now as individuals (@hellobas and @hellogeke have been having some interesting adventures with squirrels recently), but we thought...
View ArticleStakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos,...
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